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Diploma of Marketing
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Diploma of Marketing
(CRICOS Course Code: 067007F )

The Diploma of Marketing develops a sound theoretical knowledge base in marketing management and a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area.

Completion of this Diploma can provide up to one year's credit transfer into relevant degree-level courses offered by universities.

Job titles relevant to this qualification include marketing manager, product manager, marketing team leader, public relations manager.

Entry Requirements: Completion of High School Leaving Certificate, Year 12 or equivalent, Matayom 6, Senior Middle 3 or equivalent. Good English skills. An IELTS score of 5.5, or equivalent, is required. All course books are written in English. Assignments must be submitted in English.

Duration: 52 weeks

Commencement Date: Courses can be commenced at any time.

Mode: self-paced learning

Cost: AUD $11,000.00

Course Content:

A total of 8 units must be completed to achieve the qualification.

Core units (5):

  • Identify and evaluate marketing opportunities
  • Establish and adjust the marketing mix
  • Plan market research
  • Interpret market trends and developments
  • Implement and monitor marketing activities

Elective units (choose 3 of the following):

  • Manage budgets and financial plans
  • Promote products and services to international markets
  • Build international client relationships
  • Analyse data from international markets
  • Build international business networks

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Last updated: Apr-2009

 

CRICOS Provider No: 02359G
Level 1, 32 Grenfell Street Adelaide  SA  5000

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