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Certificate IV in Marketing
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Certificate IV in Marketing
(CRICOS Course Code: 067000B)

 

This qualification reflects the role of individuals who work in a range of support positions in marketing management. The course provides the skills needed in marketing research, marketing activities, customer behaviour analysis and so on.

Entry Requirements: 1. Completion of High School Leaving Certificate, Year 11 or equivalent, Matayom 6, or Senior Middle 2. Good English skills. An IELTS score of 5.5, or equivalent, is required. All course books are written in English. Assignments must be submitted in English.

Duration: 40 weeks.

Commencement Date: Courses can be commenced at any time.

Mode: self-paced learning

Cost: AUD $7,500.00

Course Content:

A total of 10 units must be completed to achieve the qualification.

Core units (4):

  • Make a presentation
  • Profile the market
  • Analyse consumer behaviour for specific markets
  • Conduct market research

Elective units (choose 6 of the following):

  • Address customer needs
  • Review and maintain a website
  • Manage budgets and financial plans
  • Create and use databases
  • Promote products and services
  • Undertake marketing activities
  • Develop product knowledge
  • Establish networks
  • Build client relationships and business networks
  • Analyse and present research information

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Last updated: Apr-2009

 

CRICOS Provider No: 02359G
Level 1, 32 Grenfell Street Adelaide  SA  5000

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