Trison Business College - Certificate IV in Marketing

Certificate IV in Marketing
(Course Code: BSB41307)

This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others. However they typically report to a more senior marketing practitioner.

Job roles and titles very across different industry sectors. Possible job titles relevant to this qualification include Direct Marketing Officer, Market Research Assistant, Marketing Coordinator, Marketing Officer and Public Relations Officer.

Entry Requirements: There are no specific entry requirements.

Commencement Date: Courses can be commenced at any time.

Length: Self-paced (average 8 months full-time).

Cost: $3000.00 (or $2700.00 concession).

Austudy Approved? Yes.

Delivery Modes: Available by distance education or attending classes. Click here for class times.

Course Structure:

A total of 10 units must be completed to achieve the qualification.

Core units (4):

Make a presentation
Profile the market
Analyse consumer behaviour for specific markets
Conduct market research

Elective units (choose 6 of the following):

Address customer needs
Review and maintain a website
Manage budgets and financial plans
Create and use databases
Promote products and services
Undertake marketing activities
Develop product knowledge
Establish networks
Build client relationships and business networks
Analyse and present research information

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Last updated: July-2011

CRICOS Provider No: 02359G
Level 1, 32 Grenfell Street Adelaide SA 5000